AI Insights · Timothy · January 2025
Top 5 Fashion Games on iOS in the US: Q4 2024 Performance
Explore the performance trends of the top fashion games on iOS in the US during Q4 2024, highlighting downloads, revenue, and active user metrics.
In the fourth quarter of 2024, the top fashion games on the iOS platform in the United States showcased diverse performance trends. Detailed insights from Sensor Tower reveal significant patterns in downloads, active users, and revenue for these games.
Eye Color Mix saw a notable increase in weekly downloads, starting from around 13.5K and peaking at approximately 96.2K by the end of November. Active users followed a similar upward trajectory, beginning at 39.3K and reaching a peak of 91.8K in early December.
Makeup Stylist -DIY Salon game maintained a steady download rate throughout the quarter, with a significant spike to 70.5K in the week of December 23. Active users remained relatively stable, fluctuating around the 500K mark, with a noticeable rise to 555.9K by the end of the year.
Project Makeover recorded impressive weekly revenue, consistently hovering around $900K to over $1M. Downloads varied, with a significant peak of 55.6K in late December. The active user base showed a gradual decline from over 1M to around 780K, before rebounding to 966.8K by the quarter's end.
Makeup ASMR: Makeover Story experienced a steady increase in downloads, rising from 23.5K to a peak of 73K in late December. Active users started at 95.5K, with a significant jump to 148.9K by the end of the year.
Beauty ASMR Quest began the quarter with 36.3K downloads, reaching a high of 58.4K in early November before declining. Active users increased steadily to over 217K by late November, before a gradual decrease to 110.2K.
These insights demonstrate the dynamic nature of the fashion gaming sector on iOS in the US. For more detailed analytics, Sensor Tower offers extensive data and trends.
